AURA&POSTAURA

¥348

The "Aura", as one of the keywords in Walter Benjamin's(1892-1940) artistic and aesthetic system, expounds on the fundamental impact engendered from the unique qualities of aesthetic the invention of photography. That is, the authenticity of art has been lost with the reproductive method of photography.Since its establishment, the "aura" has been used as the

benchmark to distinguish modern art from traditional art. It is often used to generalize and express art produced in the era of the mechanical reproduction. Due to its non-manual, de-aesthetic and non-sacred process and characteristics, the vitality drawn out of the spirit embodying the oeuvre, as well as the "aura" that attributes to the works of art in traditional period is disappearing and dissolving. What Benjamin suggested as the disappearance of the artistic "aura" was mainly consequential to the emergence of photography and film, as well as the media revolution represented by new technology and distribution such as printing, the radio and the television and etc later on.However, as we have entered the era of digital information and technology today, as we reopen the discussion on Benjamin's So-called one of the "culprits" that has caused the disappearance of the "aura" - photography, we realized that the so-called aura"of art has been transformed as its "re-aura" at times, while in other times, it has even been generalized and opened up to more open forms and meanings of the 'post-aura" .